Meet the faces behind Indus Trucker — the artists and personalities who wear our hats and represent our brand.
Meet Our Ambassador: Sherjan Ahmad
We're proud to introduce Sherjan Ahmad — son of Salman Ahmad, founder of the legendary rock band Junoon — as our first Indus Trucker brand ambassador.
Sherjan is a Pakistani-American singer, songwriter, and guitarist carrying one of South Asia's greatest musical legacies. He tours the world with Junoon and has performed on the biggest stages — Wembley Arena, the United Nations General Assembly, Coca-Cola Arena.
Career highlights:
- Touring musician with Junoon, South Asia's biggest Sufi rock band
- Guest guitarist on Coke Studio Season 10 ("Sayonee" with Junoon & Rahat Fateh Ali Khan)
- Backing vocalist on Junoon's 2019–2020 Reunion World Tour (Pakistan, Dubai, UK, US, Bangladesh, Doha)
- Recorded and performed with Jason Mraz and Peter Gabriel
- Session work for a Bollywood film and an HBO documentary
- His song "I Found My Name" with Gary Dranow is on the GRAMMY® ballot — submitted for Best Americana Performance
Follow Sherjan on YouTube.
More ambassadors coming soon.